Chanting With Full Attention
→ Japa Group

“If we are not chanting with full attention then you are bound to commit offences. So this is the most serious offence. Avoiding this, avoiding that (offense) but attentive chanting is not done.
If attentive chanting does not happen then we’ll continue the breeding ground, the inattentive chanting becomes the breeding ground for the other offences.”

Lokanatha Swami
ISKCON Juhu 2011

Visible Form Of Krishna
→ Japa Group

“The relationship between sound and form is particularly relevant to chanting japa. Just as material sound vibrations produce visible forms, similarly, the transcendental vibration of Krishna’s name produces the visible form of Krishna in the heart of a devotee. When chanting the holy name of Krishna, one will eventually see the form of Krishna. This is because the sound of Krishna’s name carries within it the trancendental form of Krishna as well as His abode, associates and pastimes.”

From Art Of Chanting Hare Krishna