By MCO staff
Chanting the holy names is also a way to glorify and honor our savior, Srila Prabhupada, who gave the gift of the holy names to the world. For this purpose, World Holy Name Day was established by the GBC in honor of Srila Prabhupada’s Centennial celebrations in 1996, to honor the anniversary of Srila Prabhupada’s arrival in the West. World Holy Name Day has since expanded into World Holy Name Week, which every year inspires devotees to please Srila Prabhupada and to purify themselves and the world through the chanting of the holy names throughout the days.