When we fuel our car, we expect the fuel to last for a particular distance. If we get a low fuel signal prematurely, we will check if the indicator is malfunctioning.
We need to check similarly whenever we get an “I am hungry” signal between mealtimes. The hunger signal may be coming from not the depleted body but the tempted mind. The mind’s craving is a pseudo-hunger that masquerades as hunger.
The hunger signal may be coming from not the depleted body but the tempted mind.
Pseudo-hunger can mislead us because we want eating to be not just a filling activity but also a fulfilling activity. And there’s nothing wrong in wanting our food to taste good. We, unlike cars, are conscious, so we can’t equate our eating with putting the petrol pipe into a car’s fuel tank. Indeed, much of human culture centers on preparing, serving and savoring good food.
Nonetheless, pleasure is a supplementary purpose of eating – its primary purpose is nourishment. So, our pursuit of satisfaction in eating needs to be subordinated to or harmonized with nutrition. When we eat only to enjoy, we tend to eat too much or too opulently or too frequently, thereby disturbing the very bodily balance that eating was meant to restore.
What makes matters worse is the popular culture that aggressively glamorizes the taste of fast foods and other less-than-healthy eatables. Such ads aggravate the pseudo-hunger signals within us, eventually sentencing us to the increasingly widespread malaise of obesity and its associated health issues.
How can we unmask pseudo-hunger?
By its untimeliness and selectiveness.
Pseudo-hunger can be identified by its untimeliness and selectiveness.
If we feel hungry long before a mealtime, especially after we have eaten adequately at the previous meal and haven’t thereafter done anything unusually draining, then what is pushing us to grab a snack is pseudo-hunger. And if we feel pushed towards a pizza or a pakoda rather than just something to fill the stomach, then again the pusher is pseudo-hunger.
We can check our feelings better when we situate ourselves above them instead of being caught in their flow. The best way to raise ourselves above our feelings is by philosophical education and devotional meditation. Philosophical education helps us understand our actual identity as spiritual beings, souls, who exist above our bodily cars. And devotional meditation links us with God, Krishna, the reservoir of all happiness, and yields spiritual satisfaction, thereby making unhealthy bodily pleasures redundant.
Of course, education and meditation do much more than protect us from pseudo-hunger – they fulfill our heart’s hunger for lasting love by uniting us with the supremely loving and lovable person, Krishna. The Bhagavad-gita (06.17) declares that those who strive in their activities to be yukta (materially regulated and spiritually connected) eventually transcend all miseries.
The Prince Islands, are an archipelago off the coast of Istanbul, Turkey, in the Sea of Marmara. The tapasya of chanting and glorifying the name, fame and attributes of the Lord is a very easy purifying process by which everyone can be happy. Therefore everyone who desires the ultimate cleansing of his heart must adopt this process. Other processes, such as karma, jnana and yoga, cannot cleanse the heart absolutely. (Srimad-Bhagavatam, 6.2.12 Purport). Read more › 
Beatty Mallik, Satie, Gopal Bhajan Band, Adrian and Snezana and others. Sankirtana yajna. Punya-sravana-kirtana refers to the process of devotional service. Even is one does not understand the meaning of the Lord's name, pastimes or attributes, one is purified simply by hearing or chanting of them. Such purification is called sattva-bhavana. (Srimad-Bhagavatam, 6.2.12 Purport) 
Kripamoya Dasa: 'Closet Krishna' is a new charity shop recently opened in Rochester, near London, UK. It has done surprisingly well in its first few months. 
Krishna says that his devotee is never vanquished. Therefore all the disciples practicing Krishna consciousness should obediently follow the regulative principles and remain fixed in chanting the holy name of the Lord. Then there need be no fear. Otherwise, one's position is very dangerous, especially in this Kali-yuga. (Srimad-Bhagavatam, 6.1.58 Purport) 
In Kali-yuga, a drunk, half-naked woman embracing a drunk man is a very common sight, especially in the Western countries, and restraining oneself after seeing such things is very difficult. Nevertheless, if by the grace of Krishna one adheres to the regulative principles and chants the Hare Krishna mantra, Krishna will certainly protect him. (Srimad-Bhagavatam, 6.1.58 Purport) 
The good news: Mathura will soon have its own crime branch office. The bad news: Dacoits thrash, loot devotees on Braj Mandal Parikrama 
This Krishna consciousness movement insists that everyone take to this path by adopting the chanting of the Hare Krishna maha-mantra. The preachers of Krishna consciousness go from door to door to inform people how they can be relieved from the miserable conditions of material life. (Srimad-Bhagavatam, 5.14.39 Purport) 
Krishna takes special appreciation for His devotees who are engaged in risking for His preaching work, and He will give you special care and guidance at all times because you are sincerely trying to serve Him in this way. Letter to Amogha, August 9, 1972. 
"My heart is always burning in the fire of material existence, and I have made no provisions for getting out of it. The only remedy is hari-nama-sankirtana, the chanting of the Hare Krishna maha-mantra, which is imported from the spiritual world, Goloka-Vrndavana. How unfortunate I am that I have no attraction for this. (Srimad-Bhagavatam, 5.1.22 Purport) 
A devotee always thinks of the Lord continuously. While chanting the Hare Krishna mantra, the words Krishna and Hare immediately remind him of all the Lord's activities. Since his entire life is engaged n the service of the Lord, a devotee cannot forget the Lord at any time.
(Srimad-Bhagavatam, 5.1.6 Purport) 
The Hare Krishna mantra is specifically mentioned in many Upanisads, such as the Kali-santarana Upanishad, where it is said: "After searching through al the Vedic literature, one cannot find a method of religion more sublime for this age than the chanting of Hare Krishna."
(Sri-Caitanya-caritamrta, Adi-lila, 3.40 Purport) 
It is the duty of the mahatmas to chant the Hare Krishna mantra and try to spread it all over the world to the best of their ability. Unfortunately, society is in such an uncivilized state that there are so-called mahatmas who are prepared to kill cows and children and stop the Hare Krishna movement. (Srimad-Bhagavatam, 10.2.37 Purport). 
The mango fruit is different from the name of the mango. One cannot taste the mango fruit simply by chanting, "Mango, mango, mango." But the devotee who knows that there is no difference between the name and form of the Lord chants Hare Krishna, and realizes that he is always in Krishna's company.
(Srimad-Bhagavatam, 10.2.36 Purport) 
The Brahma Saṁhitā is a Sanskrit Pañcarātra text, composed of verses of prayer spoken by Brahma glorifying the supreme Lord Kṛṣṇa or Govinda at the beginning of creation. It is revered within Gauḍiya Vaiṣṇavism, whose founder, Caitanya Mahāprabhu (1486–1534), re-discovered a part of the work, the 62 verses of Chapter 5, at the Adikeshav Temple in Thiruvattar, Tamil Nadu, South India in the 16th Century which had previously been lost for a few centuries.