The Apple iPhone: Apple's amazing entry into mobile phone market. It blows away any other phone on the market in terms of form, flexibility, features and functionality (and also has a price tag to match: $500 with a 2-year contract).
The iPhone has an amazing design. The front is occupied by a large 3.5-inch multi-touch screen rimmed with silver. The back is also silver, but there is a black stripe along the bottom. It looks kind of strange, but is certainly memorable. Everyone will be able to tell the iPhones from other smartphones when people walk around with them held up against their heads.
(image courtesy of AppleInsider.com)
However, I think there is more to this black stripe than just trying to be different. It has to do with the golden ratio. I blogged about the golden ratio in the iPod design a while ago. The rectangle of the iPod is closer to the golden ratio than any other MP3-player. This no-doubt factors into to it's immense appeal.
The iPhone is however far too long to be a golden ratio rectangle.
The 5th-gen iPod's measurements: 103.5 x 61.8 x 11.0 mm
The Apple iPhone's measurements: 115.0 x 61.0 x 11.6 mm
5g iPod ratio: 1.67 : 1
iPhone ratio: 1.88 : 1
Golden ratio: 1.62 : 1
So, has Apple lost its design touch?
No. Judging from the pictures I estimate the silver section along the back of the iPhone is about 95 mm high and the black is 20 mm. This works out to:
iPhone silver sub-section ratio: 1.56 : 1
Pretty close to the golden ratio. The black stripe is barely noticeable next to the polished silver. So, someone looking at the phone from the back will see a near golden ratio rectangle and will be instantly bedazzled by its beauty.
Why is it not exactly the golden ratio? My guess is that because the iPhone has rounded edges, it appears to be less high than it actually is, so, to the human eye, it actually does look exactly like a perfect golden ratio.
Apple design is yet again triumphant: the iPhone miraculously manages to combined the best of both worlds: looking more like a traditional candy-bar phone while simultaneously maintaining an appealing golden ratio shape. Jonathan Ives definitely knows his stuff.