SRS: Dear devotees please read this introductory letter to ISKCONONLINE and if you so desire then join.
Dear Devotees,
Please accept my humble obeisances. All glories to Srila Prabhupada.
Obviously this is a form letter, and we apologize for not writing personally, but the message is important and so we are sending it to everyone we know.
In 1970, Srila Prabhupada wrote in a letter:
“So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything—television, radio, movies, or whatever there may be—to tell about Krishna….”
In service to Srila Prabhupada, we are very happy to let you know about the launch of the ISKCON Online project and our website www.iskcononline.com on the auspicious day of Aksaya Tritiya, April 21st.
ISKCON Online’s primary purpose is to create an association of interested devotees who will improve the quality, relevance and relatability of ISKCON’s presence on the internet.
The Internet was not born when Srila Prabhupada wrote his letter above, but today it is the greatest of “modern media” Srila Prabhupada speaks of. Today –
· Nearly 3 billion people are online
· Over 75% of people in developed countries are online
· Nearly 2 billion people are using social media
· Facebook alone has 1.3 billion users
The Internet world has become an integral part of our lives, yet in ISKCON we are just beginning to use the power of this new medium to spread Krishna consciousness. And, in some cases, our internet presence is more negative than positive.
That’s why we’ve started ISKCON Online, a new project to significantly expand and enhance the quality, scope and effectiveness of advancing the Krishna consciousness movement using the internet.
With participation from all corners of the world we are creating a vibrant network that empowers devotees with the creativity and technology needed to transform ISKCON’s presence and utilization of the Internet.
By sharing state-of-the-art information, techniques and tools, learning from each other’s experience and combining together into service teams we will powerfully use the Internet to serve ISKCON’s mission, especially in outreach and systematic spiritual education.
Our web site, www.iskcononline.com, features articles extracted from all over the online world on topics such as:
1) Marketing principles
2) Content marketing
3) Spiritual marketing
4) Social media
5) Website design
6) Marketing tools
7) CRM and SEO
8) Analytics.
We are writing you to ask you to help build this network by participating yourself and by sharing this message with others.
There is no obligation in joining the ISKCON Online network, but there are many benefits:
· Regular communications of hand-picked news, articles and resources from the professional internet development world that are directly relevant to ISKCON on the internet
· Linking devotees with relevant skills and talents with service opportunities
· Creating productive teams to work on projects that benefit all of ISKCON.
So, if you have any connection with the Internet in your ISKCON service (and who doesn’t?) you can take advantage of joining the ISKCON Online network.
Please go to ISKCON Online’s home page at www.iskcononline.com and join us in one of two ways: Signup for Our Newsletter to stay in touch with updates to the website and our projects, or; Join the Network if you would like to actively participate with all aspects of the ISKCON Online experience.
If you are interested in understanding in detail the ISKCON Online project, including our overall mission, vision and key elements of our strategy please take some time to read our strategic overview at www.iskcononline.com/wp-content/uploads/2015/04/ISKCON-Online.pdf
VERY IMPORTANT – Please invite your friends and associates, in fact every devotee you have a connection with, to consider joining this network by forwarding them a copy of this email.
We’re especially looking for devotees willing to contribute specific executive, creative, marketing or technical talents in one of our teams. And, we want everyone with an interest in spreading our movement through the Internet to at least join our mailing list.
We hope you are pleased with our efforts to serve the devotional community in becoming more relatable and relevant on the internet. Thank you for your attention. We beg to remain,
Your servants,
Gopal Bhatta das, Pancharatna dasa & the ISKCON Online Team
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