
Better Than Kings!
Vaisesika Dasa: At a meeting of ISKCON leaders in Los Angeles, my management guru, Rupanuga Dasa of Laguna Beach, California, emphasized the importance of looking out for devotees. He suggested that leaders should not only be aware of signs of discouragement in their comrades and community members, but they should also have a plan re-inspire them when they do see these signs.
His insights were based on the fact that those following the path of pure devotional service are not only rare, but they are also especially dear to Lord Krishna.
From a practical point of view, Rupanuga Prabhu also cited a couple of oft-repeated mantras from the world of business:
“It’s easier and cheaper to keep a customer than it is to make a new one.”
“Leaders should keep their eyes trained to see the potential in others.”
Srila A.C. Bhaktivedanta Swami Prabhupada, the founder-acarya of ISKCON, clearly applied all these principles in his dealings with the members of his fledgling spiritual society.
The following excerpt from a letter Srila Prabhupada wrote to a senior leader is a good example of this:
“The devotees of Krishna are the most exalted persons on this planet, better than kings, all of them, so we should always remember that and, like the bumblebee, always look for the nectar or the best qualities of a person.”
(Srila Prabhupada letter to Atreya Rsi; February 4, 1972)